Unilever IdeaTrophy
Unilever IdeaTrophy

Unilever IdeaTrophy

Unilever IdeaTrophy

Unilever·757 Takipçi

Unilever IdeaTrophy is a creative marketing experience, where you will figure out how business works in real life while developing your skills and competencies. Unilever IdeaTrophy offers a unique learning experience for all participants at all stages.

Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.

The challenge first started in 2001 with OMO and went on with Algida in 2002, Lipton Ice Tea in 2003, Dove in 2004, Knorr Çabuk Çorba in 2005, Lipton in 2006, Customer Development in 2007, Cornetto in 2008, Axe in 2009, OMO in 2010, Lipton in 2012, Magnum in 2013, Rexona in 2014, OMO in 2015, Knorr Çabuk Çorba in 2016, Axe in 2017, Cornetto in 2018 and Elidor in 2019.

And this year, Magnum is joining us to celebrate the 19th Unilever IdeaTrophy. Magnum is inviting you to the Pleasure Edition of Unilever IdeaTrophy to inspire pleasure seekers with your spark of creativity in their journey to explore more!

Ecenaz Ozcengiz
Ecenaz Ozcengiz
Employer Branding Lead, Unilever
  • Being on the brief
  • Purposeful and creative ideas
  • Accurate understanding of ice-cream category, its drivers and market conditions
  • Coherency with the target audience and the “true pleasure” approach
  • Creativity based on sound analysis and strong strategy as well as personal insights and observations
  • Applicability with business life
  • Adaptability to pandemic conditions and vice versa
  • Effectiveness & clarity in all verbal and written language
Ecenaz Ozcengiz
Ecenaz Ozcengiz
Employer Branding Lead, Unilever


  • A seat at the Unilever Future Leaders League in LONDON* in 2021 to represent Turkey
  • Fast track for recruitment process of ULIP for 3rd year students, UFLP for 4th year students 
  • MacBook Air 13” 128GB


  • Mentor support from Unilever managers for 6 months to all members individually
  • iPad Air 64GB WiFi


  • "Workshadowing” programme with the Magnum Turkey team
  • Apple Watch Series 6 GPS
Ecenaz Ozcengiz
Ecenaz Ozcengiz
Employer Branding Lead, Unilever

There are three phases in the 18th Edition of Unilever IdeaTrophy with Elidor and here they are!


Apply in 4 simple steps:

  1. Register from the Apply section by filling in your personal and contact information.
  2. Answer the questions in the form.
  3. Make a 60-second-long team introduction video and upload it.
  4. Hit the submit button and complete your submission no later than 21 October 2019, Monday, by 17.00. As a result of this phase, 30 teams to go through and to take part in the semi-finals will be announced on 24 October 2019, Thursday.


  • This phase will feature a case study for the participants to come up with purposeful & creative ideas.Teams entitled to participate in the Semi-Finals will be provided with a marketing brief, which will be available in the Brief section of Unilever IdeaTrophy website on 24 October 2019, Thursday. From then on, teams will be preparing their presentation in response to the brief given.
  • During this phase, the semi-finalists will be able to watch “Open Your Mind” videos, which will include useful hints, tips and insights from experts of the relevant fields. The videos will be uploaded shortly after the release of the brief and will be accessible using their username and the password created during the application.
  • The teams are expected to submit their semi-final presentations from the Submit section of the Unilever IdeaTrophy website no later than 11 November 2019, Monday, by 17.00.
  • Each team will have to join a Skype call with Unilever executives on 12 November 2019, Tuesday during their assigned session to make their presentation. So, you will need a Skype account for your whole team, and we will be contacting you using this username you provided during your application. Each team will have 5 minutes for presentation and 2 minutes for questions. Please do not forget to add Unilever IdeaTrophy Skype account (ideatrophy.team) before the Semi-Finals Skype Sessions.
  • As a result of these online sessions, 10 finalist teams to attend to the Final Camp will be announced on 13 November 2019, Wednesday.


  • Finalist teams, attending to the legendary Final Camp of Unilever IdeaTrophy, will be given an additional brief to improve their Semi-Finals ideas.
  • The Final Camp will be start on 12 December 2019, Thursday in Istanbul, where the finalists will receive mentoring from Unilever Türkiye team on their presentations and will have the chance to review their presentations one last time. The finalists will make their presentations to the Unilever Türkiye Board on 13 December 2019, Friday.
  • The winning team, the first and the second runners-up of the 18th Edition of Unilever IdeaTrophy with Elidor will be announced on 13 December 2019, Friday during the Award Ceremony and will receive exciting awards. The winning team will also get the opportunity to represent Turkey in the Global Unilever IdeaTrophy Competition in 2020.
Ecenaz Ozcengiz
Ecenaz Ozcengiz
Employer Branding Lead, Unilever

Yaratıcı fikirlerini Dove ile buluşturmaya hazır mısın?

Bu sene 21.si düzenlenen Unilever IdeaTrophy'nin başvurular başladı!

Üstelik bu sene Dove ile buluşuyor, "bakım" kavramını yeniden şekillendiriyoruz!

⭐ Pazarlama sektörüne ilgi duyuyorum,

⭐ Dove ile ilgili harika bir fikrim var,

⭐ Kariyerimde fark yaratmak istiyorum! diyorsan Ideatrophy'e başvurunu bekliyoruz!

Kazananları neler bekliyor?

🥇 Birinci takım: Unilever Future Leaders League yarışmasında Türkiye’yi temsil etme hakkı, UFLP & ULIP için fast track hakkı ve ekip üyelerine iPhone 14

🥈 İkinci takım: 6 ay boyunca Unilever liderlerinden mentorluk ve ekip üyelerine iPad 10. nesil

🥉 Üçüncü takım: Unilever ekipleriyle "workshadowing" programı ve ekip üyelerine Apple watch series 8

Üstelik final gününde fiziksel buluşacağımız Ideatrophy'de Unilever liderleriyle tanışarak network imkanı da yakalayabileceksin!

Hemen 3 kişilik takımını kur, başvurunu gerçekleştir, bu eşsiz fırsatı yakala!

Unutma, son başvuru tarihi 29 Ocak!