Anlatsın
Giriş
L'Oréal

What will you do as Digital Expert, Consumer Products at L'Oréal?

1 Cevap

•      Strategize the digital communication of brands at a top-line level and place on annual pillars to operate through


•      Define campaign-level strategy for each brand through research, past learnings incorporating innovation and trends


•      Build digital upper and lower funnel or always-on and campaign-based campaigns that would reflect the top-line strategy


•      Debrief campaign plans through situating each action into brand needs and ambition while hitting short and mid-term targets via applicable, effective and efficient proposals


•      Use media campaigns as outlets to generate consumer behavior insights


•      Create a digital sales, media, measurement and UX/UI roadmap, follow-up on a daily basis to create top selling e-commerce brands for each channel of responsibility


•      Enable Customer data and relationship flow for CRM working with Data team