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- You will support to plan, develop and design communication strategy (online & offline) across the brand’s multi channels to increase brand exposure and strengthen brand image,
- In accordance with the brand’s image, you will decide the best platforms for social media presence and support to implement Social Media Optimization and Social Media Marketing campaigns, and participate in the development of real-time marketing content with a strong collaboration with International Teams.
- You will lead all communication processes with influencers & agencies to support brand’s campaigns and always on plans with a budget management skill. This includes awareness & image projects as well as performance & sales activations. Also, will increase brand share on micro & nano influencers by working closely with CDO teams and 3rd parties,
- You need to keep up to date on social media trends (including trending social media platforms) and best practices educating internal and external stakeholders,
- You will work on the Social and Advocacy component of digital marketing campaigns and analyze and report on social community trending (pre and post) promotional launches to key internal and external stakeholders to ensure optimal customer satisfaction,
- You will lead community management for the brand/brands on owned social media platforms (comments, private & direct messages) and engage with followers in a pro-active way (User Generated Contents),
- You will develop contents on digital (Social, SEO etc.) & offline (Press Relations) to increase brand’s digital presence and e-PR worth of value: partnership with customers, management of content productions, leading brand events, lead of PR box processes with external agencies,
- You will use many tools including Google Analytics, Social Media Tools and Influencer Marketing Tools: closely tracking, reporting and taking specific actions,
- You will work closely with all sales teams, e-com and digital planning teams to keep up with special days and always-on activities, to increase sales conversion through e-commerce platforms.
Managing database and analyzing data
Directing the distributor's technical problems to Univera
Having specific job description to take high responsibility and empowerment to take initiative
- Support E-KAM by working closely with the other teams to define e-commerce strategy
- Following the annual targets, agreements and reconciliations of all e-commerce customers
- Making regular visits to the implementation of the annual activity plans of the customers, to ensure and control the realization of these plans
- Making all the data required to be obtained within the scope of the contract from all e-com customers and sharing it with the relevant teams
- Increasing the service quality by making stock - sales analysis of e-commerce customers, to ensure that there is no loss of sales by maintaining stock levels
- Monitoring and implementing the rights arising from the contract with the customers for both parties
- Acquiring potential customers and improving existing customers in line with the e-commerce market dynamics
- Consultancy and development of hairdresser salons that want to exist in this channel by investing in e-commerce
- Ensuring, developing and controlling the compliance of E-retail customers with the criteria
- Managing pure player customers' sell-out activity plan and coordinating sell-in
- Management of e-retailer customers' sell-in and sell-out
- Consolidating the periodic sales forecast from customers in line with customer targets and sharing it with the planning team
- Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.
- Support business units about data, modeling & interpreting considering e-2-e perspective.
- Create CRM Strategy for the brands
- Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
- Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
- Managing and Gathering business requirements and drawing scope.
- Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
- Ability to update Data Model and brief IT for implementation when necessary.
- Defines KPIs and dashboards to track and optimize marketing strategies
- Being responsible for local/global tools on data/CRM
- Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
- Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
- Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
- Defines valuable content for Stylists based on customer segmentation
- Strategize the digital media & communication for the brands at top line level AND lead the digital media upskilling of the marketing population
- Define campaign-level strategy for each brand through research, past learnings incorporating innovation and trends
- Build digital lower funnel and always-on / campaign-based digital media campaigns for e-commerce platforms and support marketing team to build their upper funnel media campaigns
- Create, follow up and report media campaign measurements to create top selling e-commerce brands for each channel
- Leverage Precision Advertising
- Lead SEO projects
- Lead Affiliate Media and create new affiliation models
- Enable Customer data and relationship flow for CRM working with CRM/Data team
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