• Contribute to the growth of a brand on your market, by driving new product launches and pushing growth on pillar products through the implementation of promotional and advertising excellence for a specific product(s)
• Manage marketing budget and brand profit and loss
• Analyze market and consumer data in order to create action points towards product strategy and vision, and create road map
• Contribute brand communication strategy by being part of creating local communication assets and realizing digital transformation on media planning
• Lead all agency partners for Integrated Marketing Communication process of the brand,

Lead 4P implementation according to shopper needs and field communication

Analyze market data, competition and creates concrete actions plans with sales team

Analyze market distribution data, finds out opportunities, prepares channel& format specific actions plans

Make necessary analysis to define the distribution opportunities and support category management with data supply

Ensures annual budget plan is implemented, updates phasing, tracks budget realization monthly

Shapes the investment phasing within the monthly budget

Manage merchandising models based on shopper & customer needs in alignment with sales & marketing

Define merchandising needs by channel, makes field visits to control PLV executions, track competitor merchandising activities and prepare field reports

Support Category Manager and Merchandising Specialist on PLV design and optimization

Support Category Manager via analyzing customer / SKU based data for category management projects and makes proposals for category growth at customer

Join category management related customer meetings with Category Manager and track field executions

Lead promo planning and copack process, to optimize category profitability & volume.Develop & control instore execution guidance for all channels

• Define methods and parameters of procurement, update logistic specifications and close follow-up of direct and indirect channel sales team.
• Cooperate with Logistics, Customer Care, Demand Planning and indirect channel teams and develop strong relationships with suppliers, and formalize working processes with them (key indicators, service level agreement).
• Have a key role to discuss and ensure availability with factories concerning new components for launches, be alert on any issues, develop medium term strategy with suppliers and send monthly schedule requirements for rolling 12 months to factories.
• Define stock parametrization for company and improve stock level while securing service given to clients and Create logistic pre-specification for new references.

Manage budget and sales forecast and also manage the collection and analysis of consumer and market insights for the category.

Decide & Implement new launches and marketing mix strategies (360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences, with the ultimate “beauty tech” vision of the company.

Create & Monitor the local adaptation of communication materials (imagery, digital, point of sale)

Define and steer the country strategy for the brand/category consistent with the international brand positioning and the country’s priorities to contribute to continued growth; and and be pioneer for the digital & ecommerce transformation of the company.

Mobilize and collaborate with other departments (digital, sales, logistics, education, etc.), partner agencies, and international zone teams to build broader business strategy

Make recommendations to management & lead the shift on the category based on one’s expertise of the consumer, market and competitors.