Global Graduate Programı Başvuruları Başladı!
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- 4 - 5 years experience in an organised trade environment.
- Exposure and understanding of category management principals within the organised trade environment.
- Basic computing skills: Excel, Word, Powerpoint.
- Key competencies as follows:
- Leadership Imperatives:
- Understands & manages key business drivers.
- Takes Initiative
- Creates a positive work environment.
- Functional Competencies
- Results orientation
- Planning / co-ordination.
- Influence & negotiation..
- Relationship building.
- Fluent English
- Preferred skills and experiences:
- Personally managed at least one big account
- Having done annual agreements minimum once.
- Worked (preferably led) in a multi-functional task force to improve business results with a customer, preferably done several category management projects.
- Direct of dotted management of store/field operations
- Experience in a written communication environment. Prepared written reports and presentations regularly.
- Intellectual curiosity
- Strong interpersonal, priority setting and coordination skills
- Strong written communication skills (reports, presentations)
- Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.
- Support business units about data, modeling & interpreting considering e-2-e perspective.
- Create CRM Strategy for the brands
- Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
- Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
- Managing and Gathering business requirements and drawing scope.
- Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
- Ability to update Data Model and brief IT for implementation when necessary.
- Defines KPIs and dashboards to track and optimize marketing strategies
- Being responsible for local/global tools on data/CRM
- Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
- Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
- Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
- Defines valuable content for Stylists based on customer segmentation
- Strategize the digital media & communication for the brands at top line level AND lead the digital media upskilling of the marketing population
- Define campaign-level strategy for each brand through research, past learnings incorporating innovation and trends
- Build digital lower funnel and always-on / campaign-based digital media campaigns for e-commerce platforms and support marketing team to build their upper funnel media campaigns
- Create, follow up and report media campaign measurements to create top selling e-commerce brands for each channel
- Leverage Precision Advertising
- Lead SEO projects
- Lead Affiliate Media and create new affiliation models
- Enable Customer data and relationship flow for CRM working with CRM/Data team