• 6+ years of relevant digital/brand marketing experience [FMCG industry beneficial]
• Digital Marketing expert: Digital must be his/her passion: constantly updated on new trends, social media fanatic, knows and explains best cases from brands around the globe, etc… but always from the brand management lens: understands consumer insights, plans media to build equity, able to deal with consumers and customers.
• Strong experience in digital media & content production
• Strategist - creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
• Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
• Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive “make it happen” attitude. [multiple languages is beneficial but not necessary]
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
• Project management – ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
• Inspire others – ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
• Innovative and entrepreneurial - keen interest in brand engagement platforms, digital business models and new technology advances
• Collaborative and honest – work with integrity as a valuable member of the virtual European digital team, sharing best practice and building on others work to drive synergy, agility and pace of change across the sector

• Identify the growth pillars to be deployed to accelerate channel growth
• Lead Traditional Trade Segmentation updates to drive incremental revenue at POS based on shopper & POS potential and effective trade investment
• Lead multi functional teams (marketing, supply chain, finance, r&d, insights) for tailored focus across different development zones – East / West etc.. – especially identify and capture mix management and regional opportunities for beverages
• Lead ACP satisfy demand agenda for TT Channel to ensure sales and marketing initiatives are inline with growth targets
• Set up governance tools to ensure excellent execution: responsible for corrective actions on channel/customer strategy
• Set up tracking&reporting tools to ensure business priorities / initiatives are in line with plans.
• Lead/active guidance on key projects such as building competitive programs
• Design and install a holistic ACP scorecard and on-going tracking and review process with clearly defined owners and timing to capture opportunities
• Analyze internal and external data and supply input for channel growth projects
• Manage Cooler Program and increase PepsiCo footprint and volume for target stores
• Lead KazandiRio İş portal to support retailer engagement

The purpose of this role is to build, roll-out & embed best in class project management on marketing innovations, promotions, activations, value engineering and renovation through stage gate, systems, data standards, & KPIs consistent with Category & EER (PepsiCo East Europe organization) best practices & principles.

• Keep x-functional team on track against key milestones, particularly in between Gates, to ensure that programs remain on target for planned launch dates
• Providing world-class Commercial project management expertise, delivering solutions that enable rapid speed-to-market and flawless execution
• Driving innovation synergies and minimizing duplication and low value-add activities
• Challenge project plans, financials and assumptions in order to optimize P&L and timelines and minimize project risk
• Develop creative solutions with input from Commercialization Manager and x-functional team

• Experience in regulatory compliance
• Familiarity with the food legislation of EU, Turkey and WB
• Very well organized
• Detail oriented and punctual
• IT systems knowledge at the super user level (preferably Product Vision, PDMS or similar)
• Flexible attitude to work, highly results orientated
• Fluency in written and verbal English
• Proactive, self-starter, Team player
• University degree (Food Technology/Science, Chemistry, Biology, Nutrition, )
• Excellent communication skills (including ability to interpret complex subject matter and summarize requirements, communicate with people of all levels)
• Ability to integrate into and influence different levels of the organization
• Ability to manage regulatory issues and provide insight to the business