The Assistant Brand Manager works under the supervision of the Brand Manager who has certain key responsibilities to perform that help the brand manager as well as the organization. They help to define and to execute the brand’s launch plans both new product development and reframe/refresh projects, flawless communication plans (ATL / BTL), packaging, trade merchandising and promotion strategies and allocate the budget accordingly. An assistant is required to analyze data, present projections to the brand manager and develop suggestions on how the visibility of company’s products can be improved within the ideology and financial budget of the company.
Supports defining the brand’s packaging, advertising and promotion strategies and allocate the budget accordingly,
Accountable for projects that help deliver the brand’s profit, volume and market share objectives,
Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants),
Analyzes market data and compares results to established objectives to assure the effectiveness of marketing programs,
Prepare business updates and define insights/actions to support BM’s for the regular meetings (PMR, 16 Week, Stage&Gate presentations, Monthly Brand Reviews, etc),
Close tracking of NPD’s with commercialization team to ensure flawless launc process.

• University graduate (Engineering background is preferred)
• Excellent command of written and spoken English
• Extensive spreadsheet analysis and strong mathematical abilities. Macro & Coding knowledge is critical
• At least 3-4 years experience in demand planning
• A pro-active self-starter with an acute attention to detail and ability to manage complexity
• Team player, with excellent interpersonal, analytical and communication skills to be able to build effective relationship
• Beverage/Food manufacturing or FMCG experience would be a distinct advantage
• Integrated Demand Planning Literacy (JDA, APO, IP etc) would be a significant asset
• Functional understanding of Supply Chain performance metrics and the drivers of FMCG industry
• Believing in customer satisfaction mentality and ambitious with desire to progress and develop
• Effective time management and planning skills

4th class Bachelor Degree or Fresh graduate

0-2 years of marketing experience, preferably in FMCG sector

Min. 3 days in a week

Excellent command of English

Good communication skills

Good command of Windows applications

Demonstrated leadership and team skills

Strategic thinking skills

Analytical and problem solving skills

Creativity

Results orientation

Multifunctional skill base (financial, operations as well as marketing)

High level of initiative and assertiveness

>Assists in developing and executing marketing and promotional initiatives to profitably increase consumption within budgeted parameters

Supports defining the brand's packaging, advertising and promotion strategies and allocate the budget accordingly

Accountable for projects that help deliver the brand's profit, volume and market share objectives.

Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants).

Analyzes sell,in and sell-out data and compares results to established objectives to assure the effectiveness of marketing programs.

• Professional qualification in food engineering or an equivalent scientific discipline, to graduate level or student

• Fluency in written and verbal English

• Ability to manage regulatory projects, review spesification and provide accurate data management

• Familiarity with Turkish food legislation, preferably knowledgeable in EU food law.

• Strong self-management and influencing capabilities

• Excellent interpersonal and communication skills

• Strong project management skills; using planning tools and processes effectively