4 years’ university degree and excellent communication skills in English,

2-3 years of experience in related job assignment

Advanced level of MS Office Applications, SQL Language, Knime, R, BI reporting tools

Proficiency on data modelling/mining techniques

Understanding of cloud platforms such as Azure, IBM, Google

Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.

Support business units about data, modeling & interpreting considering e-2-e perspective.

Create CRM Strategy for the brands

Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions

Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans

Managing and Gathering business requirements and drawing scope.

Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.

Ability to update Data Model and brief IT for implementation when necessary.

Defines KPIs and dashboards to track and optimize marketing strategies

Being responsible for local/global tools on data/CRM

Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,

Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,

Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,

Defines valuable content for Stylists based on customer segmentation

Marketing Meetup, teknoloji, pazarlama, IT ve dijital dünyayı bir araya getiren, klişeleşmiş konular yerine  iş zekasına, analitiğe ve entelektüelliğe odaklanan yeni nesil bir buluşma serisidir.

fast forward.

Keşfet. İlham Al. Paylaş.

İş dünyası için Türkiye’nin en değerli içeriklerini üreten Marketing Meetup, 2020 Eylül'ünde ‘fast forward’ teması ile iş zekâsına, analitiğe ve entelektüelliğe odaklanarak klişelere meydan okuyor

- Assist Digital and Media Manager in delivery of all media programs and actions within assigned platforms, brands and/or geographies 

- Support agency management, project delivery and management of media to deliver market excellence, leadership and innovation

- Support management of media investment by optimizing media efficiency, implementing buying strategy etc. 

- Support all digital marketing activity, build content and creative projects for all social media assets, manage brand social media accounts

- Develop search engine optimized brand websites, via working closely with local and global media agencies

- Keep up with the latest developments in the field of digital marketing and social media

- Track and manage media related budgets via ensuring accurate internal reporting 

- Assist Media and Digital Manager on influencer marketing campaigns, via establishing close contacts with media agencies and brand team