• Setting the digital strategy and digital goals for the category and brands as well as designing the roadmap for the digital team to achieve those goals and to mobilize relevant stakeholders under the same umbrella
• Strategizing the digital innovation agenda of the category and brands for media, development, Direct-to-Consumer (D2C) Ecommerce and digital technology services and leading such projects for realization
• Leading in-house media planning of the category and the brands as well as media agency operations for the category to ensure digital media strategy, planning, operations and optimization processes run smoothly with efficiency, effectiveness and business impact
• Responsible for the sell-out generated via all relevant digital channels including but not limited to paid, organic, CRM, and affiliate for D2C and paid for indirect ecommerce
• Managing digital agencies ranging from development and webmastering to SEO and measurement to lead the roadmaps including UX&UI strategy and necessary implementation processes for all websites and relevant platforms
• Setting relevant category and brands digital transformation strategy, roadmap and leading its implementation
• Strategy setting of CRM roadmap for the relevant category and brands and leading all relevant stakeholders to increase the category’s consumer database to increase sell-out, brand love and engagement
• Leading a team of direct reports with people management and career development responsibilities

• You will support to plan, develop and design communication strategy (online & offline) across the brand’s multi channels to increase brand exposure and strengthen brand image,
• In accordance with the brand’s image, you will decide the best platforms for social media presence and support to implement Social Media Optimization and Social Media Marketing campaigns, and participate in the development of real-time marketing content with a strong collaboration with International Teams.
• You will lead all communication processes with influencers & agencies to support brand’s campaigns and always on plans with a budget management skill. This includes awareness & image projects as well as performance & sales activations. Also, will increase brand share on micro & nano influencers by working closely with CDO teams and 3rd parties,
• You need to keep up to date on social media trends (including trending social media platforms) and best practices educating internal and external stakeholders,
• You will work on the Social and Advocacy component of digital marketing campaigns and analyze and report on social community trending (pre and post) promotional launches to key internal and external stakeholders to ensure optimal customer satisfaction,
• You will lead community management for the brand/brands on owned social media platforms (comments, private & direct messages) and engage with followers in a pro-active way (User Generated Contents),
• You will develop contents on digital (Social, SEO etc.) & offline (Press Relations) to increase brand’s digital presence and e-PR worth of value: partnership with customers, management of content productions, leading brand events, lead of PR box processes with external agencies,
• You will use many tools including Google Analytics, Social Media Tools and Influencer Marketing Tools: closely tracking, reporting and taking specific actions,
• You will work closely with all sales teams, e-com and digital planning teams to keep up with special days and always-on activities, to increase sales conversion through e-commerce platforms.

• Creating written content for SacSirlari.com and Makyaj.com, according to SEO terms, makeup/beauty trends and brand delivered briefs
• Determining the visual assets that will be used in the articles
• Top score article creation
• Developing article formats & engagement tools to increase site metrics
• Adapting different CMS tools for well-written article publishing
• Merging monthly SEO trends and brand KPIs through content
• Heading for perfectionism of the contents in every means
• Merging multiple KPIs in one content, managing complexity
• Being in line with the brands and frequently updating knowledge of brands
• Upgrading past contents of the site according to Google metrics targeting better user journey
• Forming Hero contents and sub contents relevant to site category and information flow.
• Correctly linking the articles regarding their relevancy and category according to google metrics

• 4 years university degree and excellent communication skills in English
• Min 9 yrs experience with strong digital, e-commerce background
• Good communication, cooperation and negotiation skills
• Strong strategic and analytical thinking skills with data driven and entrepreneurial mindset
• Ambitious, confident and passionate
• Demonstrated ability to manage complex projects of a technical nature, methodological mindset to test new ideas and work towards valid results
• Experience of various Digital Technologies & Tools
• Having market awareness of external trends

• Minimum 1 year of experience in digital communications, influencer management, content production and content marketing
• Excellent communication skills in English
• Good communication and negotiation skills
• Consumer-centric point of view
• Deep understanding for luxury brands and luxury communication
• Strong analytical problem-solving skills
• Ambitious, confident and able to take initiative

Leverages both global/ local know-how and best practices across divisions.

Builds and manages E-commerce Community to ensure effective communication & to accelerate e-commerce know-how transfer among Divisions Builds a systematic corporate monthly e-com. reporting.

Supports divisions to activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization).

Make sure that all divisions are aware of all the guidance and norms coming from the global teams regarding e-commerce

Guide & Support Indirect & D2C businesses.

Supports divisions to build e-jbps.

Supports divisions to develop customer/consumer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.

Cooperate & Guide Love Brand teams to further integrate and accelerate E-commerce mindset and its flawless execution.

Cooperate DATA/CRM team on building e-com business intelligence.

To be the main contact of L’Oréal Turkey for providing e-commerce data and information to Zone.

Lead & orchestrate e-commerce related innovations