Education/Certifications:

• Minimum Qualification: University degree (marketing, economics beneficial) 

Work Experience:

• Experience in Brand management (FMCG) no less than 7 years;

• Preferred: Prior Marketing Brand building experience within consumer packaged goods;

Requirements:

• Marketing and financial literacy;

• Strong success record in product/ brand management across all 4 Ps;

• Strong leadership skills;

• Ability to effectively collaborate, communicate and influence in a matrix environment;

• Combination strong analytical skills and creative thinking and problem solving skills;

• Be able to multi-task and work in a fast paced dynamic environment;

• English: written and verbal no less than upper-intermediate.

• 4 - 5 years experience in an organised trade environment.
• Exposure and understanding of category management principals within the organised trade environment.
• Basic computing skills: Excel, Word, Powerpoint.
• Key competencies as follows:

• Leadership Imperatives:
  • Understands & manages key business drivers. 
  • Takes Initiative
  • Creates a positive work environment.
• Functional Competencies
  • Results orientation
  • Planning / co-ordination.
  • Influence & negotiation..
  • Relationship building.
  • Fluent English
• Preferred skills and experiences:
  • Personally managed at least one big account
  • Having done annual agreements minimum once.
  • Worked (preferably led) in a multi-functional task force to improve business results with a customer, preferably done several category management projects.
  • Direct of dotted management of store/field operations
  • Experience in a written communication environment. Prepared written reports and presentations regularly.
  • Intellectual curiosity
  • Strong interpersonal, priority setting and coordination skills
  • Strong written communication skills (reports, presentations)

ERALP DELİKKAYA KİMDİR?

Bilkent Üniversitesi Bankacılık ve Finans bölümünü bitirmiştir .Lisans eğitimi boyunca da üniversitenin birçok departmanında görev almıştır. Finansbank İzmit şubesinde Kurumsal pazarlama uzman yardımcısı olarak işe başlamıstır ardından Albaraka Dıs ilişkıler mudurlugunde çalısmıstır ve akabınde kendi firmasını kurmustur.2008 yılında tekrardan Kuveyt turk katılım bankası ıle bankacılık sektorune donmustur.Aynı bankada Uluslarası Bankacılık ve yatırım Bankacılıgı işlerınde gorev almıstır.Şuan Albaraka Türk Katılım  Bankasında  Türkiye ,Avrupa ve Asya Pasıfik Bölge Yöneticisi olarak çalışmaya devam etmektedir.

BU Sustaianbility role responsabilities

• Leading the BU glidepath definition and evolution , under direction of Director Collaborating across the Focus Areas to lay out that path for the Turkey BU and updating and iterating as part of the annual cycle so BU has a clear and transparent path to its goals
• Orchestrating cross functional teams locally to plan and execute successful deployment of solutions
• Providing governance and transparency over target delivery, deployment readiness, cost of action & open gaps
• Feeding back to Focus Area leaders (directly or indirectly) market needs vs existing planned or ready solutions
• Working with multiple teams including PPGA, Agro, Climate Focus Area teams, MEM and Cateogry Marketing and Comms teams to ensure Brand Purpose agenda is well supported
• Maintaininig the governance of the agenda, including ensuring performance transparency. Ownership of the pep+ scorecard
• Orchestrating potential local sustainability reports along with Corporate Affairs.
• Seeking and coordinating with procurement grants access.

Agro and MEM Lead Market role responsabilities

• Work with Corporate Affairs manager to Identify specific BU relevant local programs to support Regen Ag objectives with specific focus on protecting local habitats and improve livelihoods of local farmers
• Supporting the execution of the Positive agriculture agenda in market, working on all Agro areas as relevant for the BU, but specifically supplier sourced agro materials
• Work with MEM manager to identify improvement needs of MEM, increase recycled metarials and upgrade coolers to reduce carbon emission.
• Working with Turkey and Sector Agro / Procurement and MEM/ SC teams to develop / scorecard relevant KPIs
• Ensuring alignment of the Agro and sustainable MEM workplanwith BU LT to confirm support for the agenda and proposed outcomes

• Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.
• Support business units about data, modeling & interpreting considering e-2-e perspective.
• Create CRM Strategy for the brands
• Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
• Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
• Managing and Gathering business requirements and drawing scope.
• Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
• Ability to update Data Model and brief IT for implementation when necessary.
• Defines KPIs and dashboards to track and optimize marketing strategies
• Being responsible for local/global tools on data/CRM
• Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
• Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
• Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
• Defines valuable content for Stylists based on customer segmentation