BAT Türkiye Global Graduate Programı Başvuruları Başladı!Heyecanla beklenen Global Graduate Programı başvuruları açıldı! 18 ay boyunca BAT’nin ayrıcalıklı dünyasında, uluslararası tecrübeler, heyecan veren eğitim ve gelişim fırsatlarını deneyimlemek için hemen başvur! İncele
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  • Strategize the digital media & communication for the brands at top line level AND lead the digital media upskilling of the marketing population
  • Define campaign-level strategy for each brand through research, past learnings incorporating innovation and trends
  • Build digital lower funnel and always-on / campaign-based digital media campaigns for e-commerce platforms and support marketing team to build their upper funnel media campaigns
  • Create, follow up and report media campaign measurements to create top selling e-commerce brands for each channel
  • Leverage Precision Advertising
  • Lead SEO projects
  • Lead Affiliate Media and create new affiliation models
  • Enable Customer data and relationship flow for CRM working with CRM/Data team
L'Oréal
L'Oréal
  • Channel Strategy Manager is tasked with designing strategy projects and lead cross-functional teams to drive implementation of strategic initiatives of Organized Trade Channel 
  • Lead the process of coming up with incremental growth and sell & move productivity proposals for different geographies and market dynamics. Manage the development of business cases and strategic options based on research and analysis, economic models, and ROI analysis.
  • Manage development and delivery of network design strategies across all channels. Complete research and analysis of industry best practices and channel utilization to develop high-quality network strategies and plans.
  • Co-ordinate the inclusion of customer segmentation and Customer Value Offers (CVO)/Joint Business Plans (JBP) to deliver holistic programs.
  • Design and lead sales premium mechanisms & sales targeting process, set business metrics, evaluate actual performance, make recommendations to channel business leaders on performance target achievement, simulate & test proposed model and ensure accuracy of the process from target-to-premium. 
  • Personally interact with customers to gather information on industry developments and to identify opportunities. Work closely with Key account customers, Insights and Key Account teams to identify market trends. Utilize this data and analysis in the development of channel strategies.
  • Close communication with sales field force organization, realize frequent customer & retailer visits to measure the field’s pulse
  • Integrate into annual plans and lead long term strategic planning processes for Organized Trade channel strategies, co-ordinate expansion plans, prepare for pre and post preparations and hyper-care period for transitions.
  • Oversee projects through execution, facilitate the execution process. Provide leadership for project closure and incorporate lessons learned into the project processes, best practices, methodology and tools. 
  • Also act as one of the business leaders to support big transformational Organized Trade sales projects, develop channel based communication plans to drive internal knowledge.
  • Join Organized Trade customer team in WCCE (World Class Customer Engagement) process to act as a counterpart in channel strategy requirements and develop solutions for customer based needs addressed in customer JBP plans
    • PepsiCo
    PepsiCo

    • 4 years’ university degree

    • Advanced level of Excel

    • Strong analytical problem solving and negotiation skills

    • Good communication and presentation ability

    • Ambitious, confident and able to take initiative

    • Excellent communication skills in English

    L'Oréal
    L'Oréal
    • Drive and contribute to PepsiCo Food vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation,
    • The scope including those brands that are currently within the portfolio (salty snacks, confectionary) and those non-existent categories (requiring New Business development or M&As),
    • Build brand and consumer value to create strong brands that cater to the needs of our consumers,
    • Develop and execute marketing communication programs to drive shopper engagement and maximize conversion
    • Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results,
    • To develop a strong team and bench to drive the business to the longer term vision, deliver brands’ annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Stratplan initiatives (brand KPIs, share, HTP),
    • Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
    • Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index),
    • Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
    • Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar,
    • Contribute to Strategic Plan,
    • Manage brands’ A&M budget (deviation from target budget),
    • Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms.
    PepsiCo
    PepsiCo
    • 4 years’ university degree and excellent communication skills in English,
    • 2-3 years of experience in related job assignment
    • Advanced level of MS Office Applications, SQL Language, Knime, R, BI reporting tools
    • Proficiency on data modelling/mining techniques
    • Understanding of cloud platforms such as Azure, IBM, Google
    L'Oréal
    L'Oréal
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