>Assists in developing and executing marketing and promotional initiatives to profitably increase consumption within budgeted parameters

Supports defining the brand's packaging, advertising and promotion strategies and allocate the budget accordingly

Accountable for projects that help deliver the brand's profit, volume and market share objectives.

Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants).

Analyzes sell,in and sell-out data and compares results to established objectives to assure the effectiveness of marketing programs.

Establishing an effective and robust business intelligence system that will allow to monitor EER snacks business performance and perform EER cross-country analysis to alert and provide insights on key business problems.

Deliverables of the role;

• Consolidate performance analytics from the individual countries and provide EER Snacks Category leadership with consolidated business overview
• Unlock full potential of regional reports - for the EER region needs
• Lead cross-country analysis to address top challenges and opportunities
• Play the role of single point of contact for BU analytics teams to maximize synergies
• Ensure excellent partnership with other functions and external partners