Global Graduate Programı Başvuruları Başladı!
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Eda Kırali
Ice Cream MET Digital Marketing, Media, Commerce Director and Head of Turkey Digital Marketing, Media, Commerce, Unilever
- 1-2 years of experience in business analytics (preferably FMCG companies, media houses, research agencies)
- Ability to navigate in matrix organization
- Healthy dissatisfaction with status quo, readiness to drive agenda and influence senior stakeholders
- Ability to work under high level of ambiguity
- Fluent English
- Strong analytical thinking with proven ability to connect data and insight from retail and household panels, macro and micro trends and deliver clear insights along with implications for the business
- Ability to quickly see and sell the "big picture"
- Multitasking and responsive, proactive and curious attitude
- Ability to think strategically, beyond current and ongoing processes
- Good relationship building and savvy communication skills
- Contribute to the growth of a brand on your market, by driving new product launches and pushing growth on pillar products through the implementation of promotional and advertising excellence for a specific product(s)
- Manage marketing budget and brand profit and loss
- Analyze market and consumer data in order to create action points towards product strategy and vision, and create road map
- Contribute brand communication strategy by being part of creating local communication assets and realizing digital transformation on media planning
- Lead all agency partners for Integrated Marketing Communication process of the brand,
