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PepsiCo
PepsiCo

PepsiCo

PepsiCo

FMCG·4.2K Takipçi

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  • University Degree
  • At least 4 years of marketing experience preferably in brand development
  • Have proven examples of leadership & influence skills
  • Have strong time management capabilities
  • Be a creative thinker
  • Fluent in English and Turkish
  • Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters,
  • Supports defining promotion strategies and allocation of the budget accordingly,
  • Proactively tracks existing promos & helps designing new ones to match must-win-battles,
  • Governance and Flawless execution of promotions agenda and collaboration with stake holders (sales, brands, CS&L, Finance, manufacturing, legal, procurement, regulatory, IT),
  • Analyzes market, internal data and competition actions, compares results to established objectives to assure the effectiveness of promotion calendar,
  • Derives actionable insights from reports to support SBM’s for the regular meetings (PMR, 16 Week, Stage&Gate presentatios, Monthly Brand Audits, etc),
  • Leads creative and media agencies for Promo campaign creatives & media plans,
  • Contribute & support data analytics initiatives within KazandıRio; Consumer engagement platforms, segmentation & personalization @ scale, lifetime value,
  • Support partnerships & productivity projects to create incremental value into business,
  • Focus on Sub sales channel promo project extensions, SPM, DISC, AFH over KazandıRio with relative teams,
  • Supports Promo transformation project & KazandıRio application as a business owner. Product development, Consumer UX/UI designs & tests, Internal programs, KPI Tracking and Analytics
  • Facilitates sectoral support personnel to leverage the resource.
  • Üniversite mezunu (Lisans ve üzeri),
  • Hızlı Tüketim tecrübesi olan,
  • Tercihen Ingilizce bilen,
  • Kariyer hedefi olan,
  • Seyahat engeli olmayan bir ekip arkadaşı arıyoruz.

To achieve volume and profit objectives within specifically assigned customers through productive relationships, planning and execution compatible with channel/company strategy.

Accountabilities – list in priority order the main accountabilities/deliverables of the role, including key measures. These should be clearly the responsibilities of the JOB HOLDER.


  • Develop and evolve a customer strategic and tactical plan:


  • Customer analysis reviewing previous plan and performance with key conclusions. From this build a SWOT ( strengths, weaknesses, opportunities, threats) analysis.
  • Develop customer specific (SMART) plans that cover overall strategy, specific goals (what will be achieved) and tactics ( how this will be achieved) for range, merchandising, promotions, pricing, service and distribution.
  • Clear volume & profit (latter as appropriate) phased goals by brand by account.
  • Build a datal plan detailing the planned presentation, agreement and implementation of all elements of the customer plan.


  • Execution Of Customer Plan:


  • Appropriate levels of written, verbal and face to face communication with the customer ( to be determined by specific account).
  • Presentation, negotiation and implementation of targeted plans for range, merchandising, promotions, pricing, service, and distribution.


  • Develop a productive business to business relationship with the customer.


  • Build and log a clear understanding of the customer structure, roles and individuals.
  • Periodical visits to the customer to develop a trust based, mutually beneficial relationship at the all appropriate points of interaction.
  • One major business review with all customer / company key personnel. Quarterly business reviews with primary contact (Buying).
  • Consistently high customer service: same day response time; prioritisation and solving of customer ‘issues’ within agreed time frames.
  • To an appropriate level, have a clear undersatnding of how the customer makes key decisions, who owns / influences / implements them and built relationships with key personnel as a result. As appropriate, facilitate multi-functional relationships between the customer and the company to influence key decisions.


  • Building internal multi-functional alignment to the account to achieve volume / profit goals:


  • Within the specific account plan, work with line manager to focus the required internal resources against specific goals:


  • Trade Marketing / Category management, time / resource allocation.
  • Logistics (supply chain), time / resource allocation.


  • Build an account budget and gain agreement to it, to deliver customer specific plans at the desired profitability.
  • Communication and commitment building within field support teams.


  • Customer Administration:


  • Maintain an account file that represents the current situation within the account in terms of the key sales drivers.
  • Build and keep updated store database for the account.
  • Provide desired level of forecasting for company production planning.
  • Complete all customer administration as required (eg. Promotional proposals, product files etc)
  • Weekly store visits to validate compliance to account plans.
  • Continually updated budget with exact status on every activity / invoice.
  • Evaluation of all key customer activities within the plan (eg. Promotions)

University Graduate preferably Engineering or BA Departments


Able to work in a very fast changing and dynamic environment


Excellent command of written and spoken English


Min 5-6 years of experience especially in FMCG sector


Project management experience is an asset beside demand&supply planning area


Proficiency in MS Office and JDA Manugisctics or similar planning tools


Strong stakeholder management skills


Team work oriented

  • University degree
  • Snacks/Beverages manufacturing or FMCG experience would be a distinct advantage
  • 1-3 years experience in demand planning, supply planning or logistics, ERP skills
  • Excellent command of written and spoken English
  • Effective time management and planning
  • Must have the capability to develop and lead high-performing team
  • Team player, with excellent interpersonal, analytical and communication skills to be able to build effective relationships
  • Integrated Planning Literacy (JDA etc) would be a significant asset
  • A pro-active self-starter with an acute attention to detail and the ability to manage complexity

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