Drive and contribute to PepsiCo Food vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation,
The scope including those brands that are currently within the portfolio (salty snacks, confectionary) and those non-existent categories (requiring New Business development or M&As),
Build brand and consumer value to create strong brands that cater to the needs of our consumers,
Develop and execute marketing communication programs to drive shopper engagement and maximize conversion
Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results,
To develop a strong team and bench to drive the business to the longer term vision, deliver brands’ annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Stratplan initiatives (brand KPIs, share, HTP),
Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index),
Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar,
Contribute to Strategic Plan,
Manage brands’ A&M budget (deviation from target budget),
Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms.
Execute the roadmap to develop an agile, adaptable Supply Chain network
To execute Move Productivity plans in the areas of E2E Supply Chain Operations, delivering multiyear productivity programs while playing a key role in the coordination of initiatives across the functions
Implement and supports programmes with a focus on Productivity to develop supply chain that support business strategies adapted to changing market conditions, new business opportunities, or cost reduction strategies.
Infusing Supply Chain Best Practices for both Snacks and Beverage business to realize cost minimization and service and operational efficiency maximization.
Define the need for tactical intervention to solve issues and Identify improvement opportunities and drive them as productivity projects
Provide proactive analytics and recommended actions in the areas of cost and KPI improvement
Leverage operations expertise to identify and develop transformation opportunities