- Develop the shopper marketing strategy based on shopper insights

- Tailor shopper marketing campaigns according insights from consumers

- Develop point-of-purchase materials for use in stores

- Track and report results of in-store campaigns and capture learning’s and make actionable recommendations

- Manage displays budget and maximize return on investment

- Support Retail Marketing for Selling Stories deployment

• Aylık ve yıllık şirket satış hedeflerini cirosal ve tonajsal olarak gerçekleştirmek,
• Ekip gelişimine destek olup sorumluluğundaki bölgede işini büyütmek,
• Şirket standartlarını sağlamak ve geliştirmek,
• Müşteri ilişkilerini yönetmek,
• Saha ürün tanzim ve teşhir standartlarının uygulanmasını sağlamak,
• Yönettiği ekibin saha çalışmalarıyla eğitimini sağlamak,
• Günlük operasyonlarda distribütöre ait satış performansı ve muhasebesel dataların akışını sağlamak.

• University/Collage Degree
• 4+ related work experience
• English, Turkish knowledge
• Advanced knowledge of MS Office applications
• Problem solving skills
• Communication and negotiation skills
• Teamwork and team management skills
• Result oriented and Customer orientation skills

• Establish Online + Offline Data Strategy, gather data and insights and make accessible to E-commerce, Digital, Marketing, Sales and Business Development Teams.
• Support business units about data, modeling & interpreting.
• Work together with E-commerce teams on traffic, user, sales & CR data, to draw insights & improve business results.
• Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
• Define KPIs and dashboards to track and optimize marketing strategies
• Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
• Create CRM Strategy for the brands
• Set a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
• Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
• Being responsible for local/global tools on data/CRM