PepsiCo CSD Marketing team in Eastern Europe is looking for Brand Manager. Preferred locations across ESSA are Poland Turkey, Russia

Roles & Responsibilities:
Strategic Planning

• Contributing to development of long-term strategy (5 years) for Mirinda brand
• Adapt PepsiCo Strategic Planning growth tasks for EER region

Marketing communications

• Create 360' communication platforms for Core products and Innovations (TV, digital, key visuals); partner with agencies.
• Deliver and update campaign brand playbooks for regional use
• Partner with global beverages group to effectively adapt global communication strategies to regional needs
• Actively cooperate with local BU marketing teams to develop locally relevant campaign executions
• Partner with Design team to create Visual Identity for the brand, be responsible for brand image consistency

Manage insights agenda for respected portfolio

• Initiate and manage brand research projects
• Brand and business performance tracking and analysis
• Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development

All of the above is done in close partnership with BU and GBG Marketing, Insights, Innovation teams inside the organization and relevant external partners.

• Optimization and management of FG and RM Turkey transportation operation
• Development and execution of Turkey Supply Chain transportation strategies
• Increase service to sales with budget control
• Management of carrier operational communication
• Finding and implementing of Logistics PO1 opportunities
• Prepare, monitor and control of AOP for Snacks freight budget
• Support raw material, cooler and marketing equipment transportation operation
• Support FG and RM transportation tender period
• Manage FG and RM transportation financial period
• Manage transportation perfomance period with reporting and analysis
• Support gTMS team with Superuser responsibility

• Define region’s sales strategy in line with related data and reports, organize the team’s general working plan aligned with this strategy
• Expand region’s consumer base with regard to active customer numbers and volume
• Ensure that market share targets and numerical distribution targets are met
• Ensure that related reports and data were generated (sales, stock, field applications, penetration, customer related data, T/O) on time and in an accurate manner
• Ensure that distributor management is held in terms of predefined criteria. Recruit and follow distributors where necessary.
• Coordinate region with other functions like marketing, HR, finance, logistics
• Make sure that region’s working conditions & policies are aligned with company’s.
• Plan, manage and follow region’s sales budgets and act where necesssary
• Make regional sales, growth and budget forecasts

• Üniversite mezunu,
• Tedarik Zinciri deneyimi olan (tercihen planlama, lojistik ve depolama bölümlerinde)
• Büyüyen, global bir ortamda tedarik zinciri yönetiminde çalışmış
• Depo Operasyonları stratejisini şekillendirebilecek, gerektiğinde ''kolları sıvayabilecek’ gayreti ve isteği gösterecek
• Kompleks süreçleri mümkün olduğunca basitleştirerek optimize edecek
• Analitik düşünen ve problem çözme becerilerine sahip• Seyahat edebilecek (Türkiye içi ve dışında)
• B sınıfı ehliyet sahibi
• Etkin sözlü ve yazılı iletişim kurabilen bir çalışma arkadaşı arıyoruz.

• Tercihen Sigorta sektöründe banka satış alanında en az 2 sene deneyimli olan,
• İlişki yönetiminde başarılı, tercihen satış koçluğu deneyimi olan,
• MS Office programlarına hakim,
• Seyahat engeli olmayan ve aktif olarak araç kullanabilen.

Bachelor degree in faculty of engineering (Electric/electronics eng, mechanical eng, mechatronics eng. preferred)

Fluent English skills (both verbal & writing)

No military obligation for male candidates

Working in 3 shifts/day base if necessary

Creating a working environment with high integrity

Working with high motivation

A strong team member

High communication skills

Strong presentation skills