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- Support E-KAM by working closely with the other teams to define e-commerce strategy
- Following the annual targets, agreements and reconciliations of all e-commerce customers
- Making regular visits to the implementation of the annual activity plans of the customers, to ensure and control the realization of these plans
- Making all the data required to be obtained within the scope of the contract from all e-com customers and sharing it with the relevant teams
- Increasing the service quality by making stock - sales analysis of e-commerce customers, to ensure that there is no loss of sales by maintaining stock levels
- Monitoring and implementing the rights arising from the contract with the customers for both parties
- Acquiring potential customers and improving existing customers in line with the e-commerce market dynamics
- Consultancy and development of hairdresser salons that want to exist in this channel by investing in e-commerce
- Ensuring, developing and controlling the compliance of E-retail customers with the criteria
- Managing pure player customers' sell-out activity plan and coordinating sell-in
- Management of e-retailer customers' sell-in and sell-out
- Consolidating the periodic sales forecast from customers in line with customer targets and sharing it with the planning team
- Identifying online business opportunities by detecting new trends, players, technologies and digital services
- Develop market analysis to understand demand and identify potential online channel opportunities.
- Plans and adapt brand strategies into e-commerce channel & customer strategies and execute the campaign processes.
- Launching, managing, monitoring, tracking and optimizing e-commerce business plan with all stake holders
- Liaison between sales, marketing and category development to align brand calendar and e-commerce calendar
- Coordinate e-jbp process with brand, commercial, digital and supply chain team
- Drive sales, conversion, traffic, site optimization and manage online business KPIs (category conversion, Average Order Value, L'Oréal Buyer #, etc…)
- Design, develop/adapt and implement online marketing campaigns aimed at improving the e-commerce funnel to generate revenue volume at client basis
- Work closely with marketing teams to define the online marketing process of the launches and projects.
- Prepare and present products proposals to future and current Ecommerce partners
- Deploy successful product listing, stock allocation, new launches, special offers and unique product bundles
- Handle specific sales events thanks to collected information from marketing department to enhance brand’s visibility and improve sales performance
- Increasing sell-out with designing commercial events and marketing activations.
- Managing the full cycle of customer event process by collaborating with other departments.
- Ensure budgetary monitoring of E-Jbp
- Following and reporting competitors and marketplaces campaigns, price policies, product ranges for online channels,
- Merchandise website products/categories based on current and forecasted sales objectives, key seasons and events, and website selling data
- Create and share daily, weekly and monthly reports to management team
- Ensure E-commerce benefits all, i.e. drives consumers and revenues to salons
- Online ve Mobil Erişim; Öğrencilerin, istedikleri yerden Sanal Bilişim Fuarı süresince istedikleri zaman ve cihazdan erişme imkanı.
- Şirket Çalışanlarıyla İletişime Geçme; Etkinlik günü onlarca şirket çalışanı ve yöneticisiyle iletişime geçme imkanı.
- İş İlanları ve Şirket Bilgilerine Erişme; Sanal Bilişim Fuarı'na katılan şirketlerin iş ilanlarına ve şirket bilgilerine ulaşma imkanı.
Assisting Discounter Key Account team by regular field visits, collecting competition and market data.
Conducting sales & performance reports in regular basis and publish to necessary teams.
Supporting Account teams by operational subjects, Order management, stock measuring etc.