Global Graduate Programı Başvuruları Başladı!
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- Establish B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible to Brand Marketing, Sales and Consultancy Teams.
- Support business units about data, modeling & interpreting considering e-2-e perspective.
- Create CRM Strategy for the brands
- Sets a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
- Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
- Managing and Gathering business requirements and drawing scope.
- Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
- Ability to update Data Model and brief IT for implementation when necessary.
- Defines KPIs and dashboards to track and optimize marketing strategies
- Being responsible for local/global tools on data/CRM
- Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
- Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
- Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
- Defines valuable content for Stylists based on customer segmentation
- Strategize the digital media & communication for the brands at top line level AND lead the digital media upskilling of the marketing population
- Define campaign-level strategy for each brand through research, past learnings incorporating innovation and trends
- Build digital lower funnel and always-on / campaign-based digital media campaigns for e-commerce platforms and support marketing team to build their upper funnel media campaigns
- Create, follow up and report media campaign measurements to create top selling e-commerce brands for each channel
- Leverage Precision Advertising
- Lead SEO projects
- Lead Affiliate Media and create new affiliation models
- Enable Customer data and relationship flow for CRM working with CRM/Data team
- Üniversitelerin Bilgisayar, Elektronik, Matematik Mühendisliği bölümlerinden mezun,
- Oracle veritabanı tasarımı ve PL/SQL veritabanı programlama dilinde deneyimi olan,
- JAVA/J2EE ve JAVA uygulama geliştirme araçlarında (Eclipse, SVN... vb.) ile uygulama geliştirme konusunda deneyim sahibi,
- Tercihen sigortacılık deneyimi olan,
- Object oriented tasarım ve geliştirme ve SOA konularında deneyim sahibi,
- Angular JS, JSF, Struts, Spring, Hibernate, EJB vb. konularında deneyimli,
- Mikro servis mimarisi konusunda deneyimli,
