• Preparing and publishing following reports on a quarterly basis:
• Competitor studies
• Tracking global and Turkish new players in the market and analysis
• Collecting and analyzing information about the existing players in the organized trade
• Collecting and analyzing information about global players
• Macro economic studies: Quarterly analysis of macroeconomic indicators and preparing the presentation
• Creating and publishing weekly news of competitors & trade ecosystem: new product, new communication etc.
• Preparing and regular update of company presentation to be shared with external teams
• Regular tracking and reporting of global / local articles and news on following topics: Macro - consumer - marketing – technology

Manage budget and sales forecast and also manage the collection and analysis of consumer and market insights for the category.

Decide & Implement new launches and marketing mix strategies (360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences, with the ultimate “beauty tech” vision of the company.

Create & Monitor the local adaptation of communication materials (imagery, digital, point of sale)

Define and steer the country strategy for the brand/category consistent with the international brand positioning and the country’s priorities to contribute to continued growth; and and be pioneer for the digital & ecommerce transformation of the company.

Mobilize and collaborate with other departments (digital, sales, logistics, education, etc.), partner agencies, and international zone teams to build broader business strategy

Make recommendations to management & lead the shift on the category based on one’s expertise of the consumer, market and competitors.

REQUIRED QUALIFICATION :

- Bachelor’s degree

- Minimum 4 years of digital marketing experience

- Prior experience on Programmatic, Search, CRM 

- Proven record on delivering personalization at scale

PREFERRED QUALIFICATIONS :

- Brand management experience

- Knowledge of Google Analytics, Google and Facebook advertising systems