Lead 4P implementation according to shopper needs and field communication

Analyze market data, competition and creates concrete actions plans with sales team

Analyze market distribution data, finds out opportunities, prepares channel& format specific actions plans

Make necessary analysis to define the distribution opportunities and support category management with data supply

Ensures annual budget plan is implemented, updates phasing, tracks budget realization monthly

Shapes the investment phasing within the monthly budget

Manage merchandising models based on shopper & customer needs in alignment with sales & marketing

Define merchandising needs by channel, makes field visits to control PLV executions, track competitor merchandising activities and prepare field reports

Support Category Manager and Merchandising Specialist on PLV design and optimization

Support Category Manager via analyzing customer / SKU based data for category management projects and makes proposals for category growth at customer

Join category management related customer meetings with Category Manager and track field executions

Lead promo planning and copack process, to optimize category profitability & volume.Develop & control instore execution guidance for all channels

• Maintaining/monitoring sales premium models in all channels in order to support Channel Strategy team.
• Supported Channel Strategy team during 5 years of channel plans and market/channel assessments.
• Sustain/refresh store segmentations of each channels.
• Supported Channel Strategy team on specific channel projects and lead one of them.
• Supported commercial capability team on GTM/Transformation projects.
• Supported Perfect Store Agenda on executional details.

JOB PURPOSE: Supporting shopper & revenue management insight team through superior and differentiated analytics insights & foresights

• Role will take active role in insight generation process in order to support Shopper & Pricing Insight team in driving the execution for Shopper and mid-term Revenue Management Insights.
• Support shopper insights supervisor to lead and execute shopper insights & mid-term pricing insights agenda
• In order to accelerate growth in selected channels; deliver key shopper insights (as identified by the Supervisor) to commercial teams in order to help them to shape shopper marketing, pack price architecture, executional excellence and merchandising efficiency and trade spend strategies.
• Cooperate with agencies in execution of specific shopper (entry & exit interviews, eye track) and pricing (P3, Neurosience) research projects
• Provide shopper insights on improving in-store visibility, create instore efficiency, increase shopper conversions in order to boost category purchases.
• Provide pricing insights to highlight new pack type / size introduction, delist and price increase/decrease opportunities which will maximize the market share, revenue and volume.
• Assist RM Strategy team with regular price range analysis, define hot price points, monitor category / brand performances within price ranges, highlight bestselling SKUs for each range and identify opportunity areas to gain competitive advantage in market.
• Work collaboratively with CatMan team, capture learnings and generate insight that could be used provide customer-specific recommendations
• Follow shopper and retail trends and present them to Insight / CatMan team to identify growth opportunities and shape and influence Category Management plans
• Proactively seek and find best tools and methodologies for Shopper/Customer Insight techniques
• Utilize Shopper Insights budget efficiently, and effectively, to maximize return on Shopper Insights spending.

• Antalya'da ikamet eden ya da edebilecek,
• Minimum 3 yıl satış tecrübesi olan,
• Üniversite mezunu,
• Hızlı Tüketim tecrübesi olan,
• Analitik ve yaratıcı düşünebilen,
• Ekip çalışmasına yatkın ve yüksek motivasyonlu,
• Erkek adaylar için askerlik görevini tamamlamış,
• Seyahat engeli olmayan bir ekip arkadaşı arıyoruz.