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JOB PURPOSE: Supporting shopper & revenue management insight team through superior and differentiated analytics insights & foresights


  • Role will take active role in insight generation process in order to support Shopper & Pricing Insight team in driving the execution for Shopper and mid-term Revenue Management Insights.
  • Support shopper insights supervisor to lead and execute shopper insights & mid-term pricing insights agenda
  • In order to accelerate growth in selected channels; deliver key shopper insights (as identified by the Supervisor) to commercial teams in order to help them to shape shopper marketing, pack price architecture, executional excellence and merchandising efficiency and trade spend strategies.
  • Cooperate with agencies in execution of specific shopper (entry & exit interviews, eye track) and pricing (P3, Neurosience) research projects
  • Provide shopper insights on improving in-store visibility, create instore efficiency, increase shopper conversions in order to boost category purchases.
  • Provide pricing insights to highlight new pack type / size introduction, delist and price increase/decrease opportunities which will maximize the market share, revenue and volume.
  • Assist RM Strategy team with regular price range analysis, define hot price points, monitor category / brand performances within price ranges, highlight bestselling SKUs for each range and identify opportunity areas to gain competitive advantage in market.
  • Work collaboratively with CatMan team, capture learnings and generate insight that could be used provide customer-specific recommendations
  • Follow shopper and retail trends and present them to Insight / CatMan team to identify growth opportunities and shape and influence Category Management plans
  • Proactively seek and find best tools and methodologies for Shopper/Customer Insight techniques
  • Utilize Shopper Insights budget efficiently, and effectively, to maximize return on Shopper Insights spending.
Eda Kırali
Eda Kırali
Ice Cream MET Digital Marketing, Media, Commerce Director and Head of Turkey Digital Marketing, Media, Commerce, Unilever

If you want to be a part of our amazing team, we are looking for an "Associate Finance Executive” forthe following responsibilities;


Commercial Spending Analysis and Reporting


Customer Profitability and RoI Analysis


Enhancement of Management Reporting Control Processes


This role provides the opportunity to


Gain a thorough understanding of business decision making processes and customer management in a dynamic FMCG environment


Further develop not only analytical skills but also accounting and technical skills with a holistic governance / controls perspective


İstihdam süreçlerinde artık İngilizce ya da Office programlarına hakim olmanın yanı sıra; planlama ve organizasyon, yaratıcılık ve yenilikçilik, ilişki yönetimi, karar alma ve stres yönetimi, zaman/değişim yönetimi, sonuç odaklılık, ikna ve iletişim, takım çalışması gibi 21. yüzyıl becerileri ön plana çıkıyor. İlk Fırsat Akademisi'nde aldıkları eğitimler ve mentor görüşmeleri sayesinde, bu yetkinliklerin hepsi İlk Fırsat'lı gençlerde!