• Establish Data Strategy, gather data and insights and make accessible to Brand Marketing Teams.
• Support business units about data, modeling & interpreting considering e-2-e perspective.
• Create CRM Strategy for The brands with D2C Channels
• Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plan
• Managing and Gathering business requirements and drawing scope.
• Ability to update Data Model and brief IT for implementation when necessary.
• Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
• Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
• Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
• Being responsible for local/global tools on data/CRM
• Designing Analytics & Double-click Data Architecture

The purpose of this role is to build, roll-out & embed best in class project management on marketing innovations and activations through stage gate, systems, data standards, & KPIs consistent with Category & EER (PepsiCo East Europe organisation) best practices & principles.
The overarching role of Commercialization is to enable our organization to remain competitive and achieve sustained growth via the flawless execution of ‘Fewer, Bigger, Better’ innovation.

• Ensure the team are ready for Gate Reviews, including all necessary information available and all critical tests and results complete
• Identify & escalate risk within projects to Commercialization Associate Manager for resolution with key stakeholders
• NPD ownership & reporting
• Ensure together with Planning the actual results of innovations are accurately reported in FP&A and in Accolade
• Better Comm’n support for business processes
• PPA / Comm change project management
• Actively manage VE productivity & Renovation & Promotion projects & stage gate support
• SKU Optimization RM Write-off elimination