Net Revenue Management has been and will be the critical, sustainable topline & bottomline growth  driver for PepsiCo Turkey. Net Revenue Management Capability tackles the way we enable and execute this growth lever and aims to create the necessary evolution needed to stay competitive and to win in a constantly changing business and commercial landscape.

The main responsibilities of Net Revenue Management Analyst will be:

Support developing a  3-5 year NRM Capability Roadmap working closely with commercial stakeholders and sales finance, conduct relevant supporting analysis & engage relevant market unit functional leads to support as required.
Support the NRM 2.0 program development and execute in  Turkey BU to cover all revenue management levers: Price elasticity; promotion effectiveness; mix management.  This includes automation of basic NRM analytical tasks and leveraging big data to unlock complex business and demand drivers.
Lead/ support projects on NRM Systems and Process development to infuse right capabilities to unlock growth across both Traditional and Organized Trade while enabling increased spending visibility and effectiveness.
In partnership with key functions (Insights, IT, GTM Strategy etc), define the future state differentiated RM capability required to cater for key growth channels and challenges: E-Commerce; Away from Home; Direct to Consumer; Personalized Value.
Partner with the Strategic Foresights & Shopper Insights teams, as well as external agencies to define the next generation approach to Pack, Price & Promotional research, data & optimisation techniques, including leverage of big data and development of a “personalised value” proposition.
Partner with the Sales Capability lead to build plans to equip our Sales Teams with inherent Revenue Management capability and input to the future talent model for Sales.
Consolidating and mapping disparate data sources (internal & external) combined with market leading analytics to drive real time insight in order to gain competitive advantage.
Engage and project manage external 3rd party suppliers as required (Data & Analytics experts) to get to robust solutions that can be rolled out in Turkey Business Unit.

• University graduate (prerequisite only for external recruitment)
• Minimum 8 years of sales experience (preferably in FMCG sector as a District Leader)
• Leading a diverse team consisting of min. 50 people
• Advanced level of English is a must
• Basic computing skills: Excel, Word, Powerpoint
• Driver licence
• No military obligation

• 4 years university degree
• Min 5. years of experience
• Excellent communication skills in English
• Advanced level of MS Office Applications
• Good communication and negotiation skills
• Stays up-to-date with market, consumers& competitors
• Strong analytical problem solving skills
• Ambitious, confident and entrepreneur

- Assist Digital and Media Manager in delivery of all media programs and actions within assigned platforms, brands and/or geographies 

- Support agency management, project delivery and management of media to deliver market excellence, leadership and innovation

- Support management of media investment by optimizing media efficiency, implementing buying strategy etc. 

- Support all digital marketing activity, build content and creative projects for all social media assets, manage brand social media accounts

- Develop search engine optimized brand websites, via working closely with local and global media agencies

- Keep up with the latest developments in the field of digital marketing and social media

- Track and manage media related budgets via ensuring accurate internal reporting 

- Assist Media and Digital Manager on influencer marketing campaigns, via establishing close contacts with media agencies and brand team

• Makes the right short-term decisions without sacrificing long term results
• Looks ahead to reasonably anticipate business opportunities and obstacles
• Effectively filters through and identifies the best ideas to pursue
• Makes the right trade-offs and balances resources to deliver results
• Encourages and coaches people to build their skills
• Hires and develops people who have a positive impact
• Empowers others to act and think in ways that will get the job done
• Builds relationships outside his/her sphere of influence to get things done
• Anticipates controversial issues and questions and provides effective solutions
• Builds trusting relationships with multiple internal and external stakeholders for the broader good of the organisation
• Degree/ Diploma qualified in relevant subject.
• Strong background in Transport Planning, use of TMS and Network modeliing
• Considerable supply chain experience in FMCG
• Demonstrated a track record of leading people and building teams - setting performance standards, coaching and developing capability
• Strong interpersonal and communication skills to interact with the various BU transport execution teams, 3PL providers and CS&L functions.
• Strong business partner - able to diagnose the needs of the business and balance delivery of business agenda with CS&L priorities
• Entrepreneurial attitude – intellectually curious, identifying opportunities and taking measured risks to driver performance and business growth
• Detailed understanding and ability to lead effective use of planning tools and integrated ERP systems, preferred: JDA and SAP or Oracle.
• Fluent in English and (Spanish or Polish or Turkish or Russian – at least 1 of these 4- ).

• Identifying online business opportunities by detecting new trends, players, technologies and digital services
• Develop market analysis to understand demand and identify potential online channel opportunities.
• Plans and adapt brand strategies into e-commerce channel & customer strategies and execute the campaign processes.
• Launching, managing, monitoring, tracking and optimizing e-commerce business plan with all stake holders
• Liaison between sales, marketing and category development to align brand calendar and e-commerce calendar
• Coordinate e-jbp process with brand, commercial, digital and supply chain team
• Drive sales, conversion, traffic, site optimization and manage online business KPIs (category conversion, Average Order Value, L'Oréal Buyer #, etc…)
• Design, develop/adapt and implement online marketing campaigns aimed at improving the e-commerce funnel to generate revenue volume at client basis
• Work closely with marketing teams to define the online marketing process of the launches and projects.
• Prepare and present products proposals to future and current Ecommerce partners
• Deploy successful product listing, stock allocation, new launches, special offers and unique product bundles
• Handle specific sales events thanks to collected information from marketing department to enhance brand’s visibility and improve sales performance
• Increasing sell-out with designing commercial events and marketing activations.
• Managing the full cycle of customer event process by collaborating with other departments.
• Ensure budgetary monitoring of E-Jbp
• Following and reporting competitors and marketplaces campaigns, price policies, product ranges for online channels,
• Merchandise website products/categories based on current and forecasted sales objectives, key seasons and events, and website selling data
• Create and share daily, weekly and monthly reports to management team
• Ensure E-commerce benefits all, i.e. drives consumers and revenues to salons