• Setting the digital strategy and digital goals for the category and brands as well as designing the roadmap for the digital team to achieve those goals and to mobilize relevant stakeholders under the same umbrella
• Strategizing the digital innovation agenda of the category and brands for media, development, Direct-to-Consumer (D2C) Ecommerce and digital technology services and leading such projects for realization
• Leading in-house media planning of the category and the brands as well as media agency operations for the category to ensure digital media strategy, planning, operations and optimization processes run smoothly with efficiency, effectiveness and business impact
• Responsible for the sell-out generated via all relevant digital channels including but not limited to paid, organic, CRM, and affiliate for D2C and paid for indirect ecommerce
• Managing digital agencies ranging from development and webmastering to SEO and measurement to lead the roadmaps including UX&UI strategy and necessary implementation processes for all websites and relevant platforms
• Setting relevant category and brands digital transformation strategy, roadmap and leading its implementation
• Strategy setting of CRM roadmap for the relevant category and brands and leading all relevant stakeholders to increase the category’s consumer database to increase sell-out, brand love and engagement
• Leading a team of direct reports with people management and career development responsibilities

• You will support to plan, develop and design communication strategy (online & offline) across the brand’s multi channels to increase brand exposure and strengthen brand image,
• In accordance with the brand’s image, you will decide the best platforms for social media presence and support to implement Social Media Optimization and Social Media Marketing campaigns, and participate in the development of real-time marketing content with a strong collaboration with International Teams.
• You will lead all communication processes with influencers & agencies to support brand’s campaigns and always on plans with a budget management skill. This includes awareness & image projects as well as performance & sales activations. Also, will increase brand share on micro & nano influencers by working closely with CDO teams and 3rd parties,
• You need to keep up to date on social media trends (including trending social media platforms) and best practices educating internal and external stakeholders,
• You will work on the Social and Advocacy component of digital marketing campaigns and analyze and report on social community trending (pre and post) promotional launches to key internal and external stakeholders to ensure optimal customer satisfaction,
• You will lead community management for the brand/brands on owned social media platforms (comments, private & direct messages) and engage with followers in a pro-active way (User Generated Contents),
• You will develop contents on digital (Social, SEO etc.) & offline (Press Relations) to increase brand’s digital presence and e-PR worth of value: partnership with customers, management of content productions, leading brand events, lead of PR box processes with external agencies,
• You will use many tools including Google Analytics, Social Media Tools and Influencer Marketing Tools: closely tracking, reporting and taking specific actions,
• You will work closely with all sales teams, e-com and digital planning teams to keep up with special days and always-on activities, to increase sales conversion through e-commerce platforms.

• University degree

• Min 4 years CPG experience with at least 2 years Revenue Management experience, preferably including both Strategy & Execution and covering each discipline (Pack/Price/Promotions/Trade Terms/Mix)

• Strong commercial and analytical ability

• Deep analytical expertise, financial / P&L competency, consumer research experience, Conjoint experience, elasticity measurement techniques

• Experience of Sales Finance/ Customer planning (TPM) systems deployment and use

• Core Planning Process definition and implementation

• Insights & agency experience across both Shopper & Consumer

• Excellent command of English

• Excellent knowledge of MS Office

Education/Certifications:

• Minimum Qualification: University degree (marketing, economics beneficial) 

Work Experience:

• Experience in Brand management (FMCG) no less than 7 years;

• Preferred: Prior Marketing Brand building experience within consumer packaged goods;

Requirements:

• Marketing and financial literacy;

• Strong success record in product/ brand management across all 4 Ps;

• Strong leadership skills;

• Ability to effectively collaborate, communicate and influence in a matrix environment;

• Combination strong analytical skills and creative thinking and problem solving skills;

• Be able to multi-task and work in a fast paced dynamic environment;

• English: written and verbal no less than upper-intermediate.

Working dedicated to channel based innovation and in&out projects

​Following innovation related NPD product performance

Colloborate and represent supply team in the field of NPD and in&out related proejcts

Working very close with commercialization, marketing, sales and demand planning on end-to-end new product development

Managing the end to end supply planning process, supply bottlenecks and similar issues for innovation and channel based projects

Managing and controlling inventory levels for customer specific projects

Working collaboratively with Customer Service on stock allocation especially for channel based projects

Optimizing planning parameters in coordination with the Network Specialist

Providing feedback to S&OP team for material availability and supply related issues

Establishing and maintaining safety stock and inventory balances at lowest feasible levels

Managing supply planning activities related to the phase-in and phase-out of finished goods and components together with the demand planners across the region

Working on projects with manufacturing leaders in order to promote innovation and increase efficiency

Reporting the performance KPIs on daily/weekly/monthly basis

• 4 - 5 years experience in an organised trade environment.
• Exposure and understanding of category management principals within the organised trade environment.
• Basic computing skills: Excel, Word, Powerpoint.
• Key competencies as follows:

• Leadership Imperatives:
  • Understands & manages key business drivers. 
  • Takes Initiative
  • Creates a positive work environment.
• Functional Competencies
  • Results orientation
  • Planning / co-ordination.
  • Influence & negotiation..
  • Relationship building.
  • Fluent English
• Preferred skills and experiences:
  • Personally managed at least one big account
  • Having done annual agreements minimum once.
  • Worked (preferably led) in a multi-functional task force to improve business results with a customer, preferably done several category management projects.
  • Direct of dotted management of store/field operations
  • Experience in a written communication environment. Prepared written reports and presentations regularly.
  • Intellectual curiosity
  • Strong interpersonal, priority setting and coordination skills
  • Strong written communication skills (reports, presentations)