Manage budget and sales forecast and also manage the collection and analysis of consumer and market insights for the category.

Decide & Implement new launches and marketing mix strategies (360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences, with the ultimate “beauty tech” vision of the company.

Create & Monitor the local adaptation of communication materials (imagery, digital, point of sale)

Define and steer the country strategy for the brand/category consistent with the international brand positioning and the country’s priorities to contribute to continued growth; and and be pioneer for the digital & ecommerce transformation of the company.

Mobilize and collaborate with other departments (digital, sales, logistics, education, etc.), partner agencies, and international zone teams to build broader business strategy

Make recommendations to management & lead the shift on the category based on one’s expertise of the consumer, market and competitors.

• Ensure to deliver Multi-Channel and future growth agenda through Go to Market (GTM) projects
• Support GTM Turkey partner of ESSA CoE team for comprehensive analysis to identify the opportunities
• Prepare future benchmark studies
• Share best practices & transformational projects with other BUs
• Support to enhance distributor inventory management model for distributors

Marketing Meetup, teknoloji, pazarlama, IT ve dijital dünyayı bir araya getiren, klişeleşmiş konular yerine  iş zekasına, analitiğe ve entelektüelliğe odaklanan yeni nesil bir buluşma serisidir.