PepsiCo CSD Marketing team in Eastern Europe is looking for Brand Manager. Preferred locations across ESSA are Poland Turkey, Russia

Roles & Responsibilities:
Strategic Planning

• Contributing to development of long-term strategy (5 years) for Mirinda brand
• Adapt PepsiCo Strategic Planning growth tasks for EER region

Marketing communications

• Create 360' communication platforms for Core products and Innovations (TV, digital, key visuals); partner with agencies.
• Deliver and update campaign brand playbooks for regional use
• Partner with global beverages group to effectively adapt global communication strategies to regional needs
• Actively cooperate with local BU marketing teams to develop locally relevant campaign executions
• Partner with Design team to create Visual Identity for the brand, be responsible for brand image consistency

Manage insights agenda for respected portfolio

• Initiate and manage brand research projects
• Brand and business performance tracking and analysis
• Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development

All of the above is done in close partnership with BU and GBG Marketing, Insights, Innovation teams inside the organization and relevant external partners.

• Define region’s sales strategy in line with related data and reports, organize the team’s general working plan aligned with this strategy
• Expand region’s consumer base with regard to active customer numbers and volume
• Ensure that market share targets and numerical distribution targets are met
• Ensure that related reports and data were generated (sales, stock, field applications, penetration, customer related data, T/O) on time and in an accurate manner
• Ensure that distributor management is held in terms of predefined criteria. Recruit and follow distributors where necessary.
• Coordinate region with other functions like marketing, HR, finance, logistics
• Make sure that region’s working conditions & policies are aligned with company’s.
• Plan, manage and follow region’s sales budgets and act where necesssary
• Make regional sales, growth and budget forecasts

- Develop the shopper marketing strategy based on shopper insights

- Tailor shopper marketing campaigns according insights from consumers

- Develop point-of-purchase materials for use in stores

- Track and report results of in-store campaigns and capture learning’s and make actionable recommendations

- Manage displays budget and maximize return on investment

- Support Retail Marketing for Selling Stories deployment

fast forward.

Keşfet. İlham Al. Paylaş.

İş dünyası için Türkiye’nin en değerli içeriklerini üreten Marketing Meetup, 2020 Eylül'ünde ‘fast forward’ teması ile iş zekâsına, analitiğe ve entelektüelliğe odaklanarak klişelere meydan okuyor

• Establish Online + Offline Data Strategy, gather data and insights and make accessible to E-commerce, Digital, Marketing, Sales and Business Development Teams.
• Support business units about data, modeling & interpreting.
• Work together with E-commerce teams on traffic, user, sales & CR data, to draw insights & improve business results.
• Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
• Define KPIs and dashboards to track and optimize marketing strategies
• Work together with Sales Operation teams on optimising the B2B sales data. Search for new systems/AI tools to improve business intelligence.
• Create CRM Strategy for the brands
• Set a recruitment strategy of data from different sources that will enrich CRM to guarantee the best interactions
• Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plans
• Being responsible for local/global tools on data/CRM