We're looking for:

• University degree in 2020 or recently graduated
• Excellent command over both written & spoken English
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth

Please note: You may only apply to one graduate role where you will be asked to indicate a second option. In case of applying more than one, you will be processed with your first application. We are committed to provide equal opportunities in employment. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or veteran status.

Apply NOW! The Application deadline is December 10!

PepsiCo CSD Marketing team in Eastern Europe is looking for Brand Manager. Preferred locations across ESSA are Poland Turkey, Russia

Roles & Responsibilities:
Strategic Planning

• Contributing to development of long-term strategy (5 years) for Mirinda brand
• Adapt PepsiCo Strategic Planning growth tasks for EER region

Marketing communications

• Create 360' communication platforms for Core products and Innovations (TV, digital, key visuals); partner with agencies.
• Deliver and update campaign brand playbooks for regional use
• Partner with global beverages group to effectively adapt global communication strategies to regional needs
• Actively cooperate with local BU marketing teams to develop locally relevant campaign executions
• Partner with Design team to create Visual Identity for the brand, be responsible for brand image consistency

Manage insights agenda for respected portfolio

• Initiate and manage brand research projects
• Brand and business performance tracking and analysis
• Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development

All of the above is done in close partnership with BU and GBG Marketing, Insights, Innovation teams inside the organization and relevant external partners.

• Define region’s sales strategy in line with related data and reports, organize the team’s general working plan aligned with this strategy
• Expand region’s consumer base with regard to active customer numbers and volume
• Ensure that market share targets and numerical distribution targets are met
• Ensure that related reports and data were generated (sales, stock, field applications, penetration, customer related data, T/O) on time and in an accurate manner
• Ensure that distributor management is held in terms of predefined criteria. Recruit and follow distributors where necessary.
• Coordinate region with other functions like marketing, HR, finance, logistics
• Make sure that region’s working conditions & policies are aligned with company’s.
• Plan, manage and follow region’s sales budgets and act where necesssary
• Make regional sales, growth and budget forecasts