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Are you looking for meaningful work? Come to P&G where Brand Management was born! Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.
In this role, you will be responsible for making sure we win with consumers' preferences in each of the following areas:
- When they learn about our product
- When they choose to buy the product
- When they use the product at home
We are looking for the world's best marketing pros who follow one simple concept: "Consumer is boss".
Working in brand management at Procter & Gamble means being more than just a marketer, it means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Our Assistant Brand Managers need to work regularly across functions to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand.
Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right?
What we offer you:
- Responsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.
- Recognized state of the art marketing skills – We will constantly help you improve your marketing knowledge and management abilities.
- Continuous coaching & mentorship– We are passionate about our work. We will make sure you receive both formal training and regular mentorship from your manager and others.
- Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
Your Role
As an Assistant Brand Manager, you will have opportunity to work on brands, driving the business results. You will engage with multi-disciplinary teams (including Sales, Finance, Product Supply, Advertising, and Media Agencies) to develop top strategies for your brand's success.
You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your leadership. You will need to derive insights from the data, which will enable brand leaders as they set the direction for brand growth. As your skills increase, you can expect to advance in roles with increased responsibilities.
- Bachelor's degree
- Min 9 years of brand and team management experience in FMCG sector
- Perfect command of English
- Good level of ATL&BTL knowledge
- Ability to work with virtual teams in a multi-functional, multi-cultural environment
- Strong strategic mindset, creative act and solid analytical thinking
- Proactive, think & act ahead: able to project in the future
- Thinking out of the box to solve complex problems by smart & pragmatic solutions with strong time management capability
- Ability to effectively collaborate, communicate and influence in a matrix environment
- High level of professional maturity with leadership and influencing skills - ability to manage up/down and strong interpersonal skills for interaction with internal/external senior leaders
PepsiCo CSD Marketing team in Eastern Europe is looking for Brand Manager. Preferred locations across ESSA are Poland Turkey, Russia
Roles & Responsibilities:
Strategic Planning
- Contributing to development of long-term strategy (5 years) for Mirinda brand
- Adapt PepsiCo Strategic Planning growth tasks for EER region
Marketing communications
- Create 360' communication platforms for Core products and Innovations (TV, digital, key visuals); partner with agencies.
- Deliver and update campaign brand playbooks for regional use
- Partner with global beverages group to effectively adapt global communication strategies to regional needs
- Actively cooperate with local BU marketing teams to develop locally relevant campaign executions
- Partner with Design team to create Visual Identity for the brand, be responsible for brand image consistency
Manage insights agenda for respected portfolio
- Initiate and manage brand research projects
- Brand and business performance tracking and analysis
- Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development
All of the above is done in close partnership with BU and GBG Marketing, Insights, Innovation teams inside the organization and relevant external partners.
We're looking for:
- University degree in 2020 or recently graduated
- Excellent command over both written & spoken English
- Strengths with strategic and analytical thinking
- An ability to drive innovation and brand growth
Please note: You may only apply to one graduate role where you will be asked to indicate a second option. In case of applying more than one, you will be processed with your first application. We are committed to provide equal opportunities in employment. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or veteran status.
Apply NOW! The Application deadline is December 10!
- Strong analytical thinking
- 3rd (about to be 4th year in September) students studying in related departments of universities (Engineering, Economics, Business Administration etc.)
- Proficiency in MS Office applications
- Fluent in English
- Candidates who can be available at least 3 days per week




