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Eda Kırali
Eda Kırali
Ice Cream MET Digital Marketing, Media, Commerce Director and Head of Turkey Digital Marketing, Media, Commerce, Unilever
  • University graduate (prerequisite only for external recruitment)
  • Minimum 8 years of sales experience (preferably in FMCG sector as a District Leader)
  • Leading a diverse team consisting of min. 50 people
  • Advanced level of English is a must
  • Basic computing skills: Excel, Word, Powerpoint
  • Driver licence
  • No military obligation
  • University Graduate
  • Min 7 years of Brand Marketing experience, FMCG is a plus
  • Excellent command of written and spoken English
  • Excellent presentation & communication skills
  • Strong stakeholder management skills
  • Proficiency in MS Office applications
  • - Assist Digital and Media Manager in delivery of all media programs and actions within assigned platforms, brands and/or geographies 


    - Support agency management, project delivery and management of media to deliver market excellence, leadership and innovation


    - Support management of media investment by optimizing media efficiency, implementing buying strategy etc. 


    - Support all digital marketing activity, build content and creative projects for all social media assets, manage brand social media accounts


    - Develop search engine optimized brand websites, via working closely with local and global media agencies


    - Keep up with the latest developments in the field of digital marketing and social media


    - Track and manage media related budgets via ensuring accurate internal reporting 


    - Assist Media and Digital Manager on influencer marketing campaigns, via establishing close contacts with media agencies and brand team

    • Market insight capability – min. 4 years experience across the full breadth of market insight techniques – (retail audit, consumer panels, loyalty data, segmentation)
    • Fluent in English
    • Highly numerate with very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business
    • Strong communication and presentation skills to be able to clearly distil a lot of complex data and information into actionable insights for the marketing/business
    • Strong analytical skills, able to synthesis and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights
    • Ability to combine data, judgment and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity
    • Experience in developing and maintaining relationships with external agencies
    • Proven ability to manage a matrix organization (cross-functional / cross-border), collaborating and influencing, actively seeking the input of others to gain broad alignment to ideas, communicating direction and influencing decision making to move teams towards a common goal