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Eda Kırali
Ice Cream MET Digital Marketing, Media, Commerce Director and Head of Turkey Digital Marketing, Media, Commerce, Unilever
- Contribute to the growth of a brand on your market, by driving new product launches and pushing growth on pillar products through the implementation of promotional and advertising excellence for a specific product(s)
- Manage marketing budget and brand profit and loss
- Analyze market and consumer data in order to create action points towards product strategy and vision, and create road map
- Contribute brand communication strategy by being part of creating local communication assets and realizing digital transformation on media planning
- Lead all agency partners for Integrated Marketing Communication process of the brand,
- Maintaining/monitoring sales premium models in all channels in order to support Channel Strategy team.
- Supported Channel Strategy team during 5 years of channel plans and market/channel assessments.
- Sustain/refresh store segmentations of each channels.
- Supported Channel Strategy team on specific channel projects and lead one of them.
- Supported commercial capability team on GTM/Transformation projects.
- Supported Perfect Store Agenda on executional details.
- Preparing and publishing following reports on a quarterly basis:
- Competitor studies
- Tracking global and Turkish new players in the market and analysis
- Collecting and analyzing information about the existing players in the organized trade
- Collecting and analyzing information about global players
- Macro economic studies: Quarterly analysis of macroeconomic indicators and preparing the presentation
- Creating and publishing weekly news of competitors & trade ecosystem: new product, new communication etc.
- Preparing and regular update of company presentation to be shared with external teams
- Regular tracking and reporting of global / local articles and news on following topics: Macro - consumer - marketing – technology