Hiçbir şey yapmadığınız bir zaman aralığında dahi en az bir ekrana bakarak mı yaşıyorsunuz?

Zaman sizin için hızlandırılmış bir şehir panorama videosu gibi mi akıyor?

Aynı anda onlarca farklı işe mi odaklandığınızı düşünüyorsunuz?

Bu sorulara yanıtınız evetse sizler de hayatı tıpkı çalıştığınız şirketler gibi Fast Forward tadında yaşıyorsunuz demektir.

Bizler içerisinde bulunduğumuz iş hayatındaki dinamizmi; yapay zekayı, makine öğrenmesini, arttırılmış gerçekliği ve nicesini “fast forward” tuşu tadında görüyoruz ve sizi bir günlüğüne de olsa zamanı normal hızına çevirmeye; bunu yaparken de tüm bu alanlardaki inanılmaz değişimi, ilham alacağınız bir konseptle dinlemeye davet ediyoruz.

• Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters,
• Supports defining promotion strategies and allocation of the budget accordingly,
• Proactively tracks existing promos & helps designing new ones to match must-win-battles,
• Governance and Flawless execution of promotions agenda and collaboration with stake holders (sales, brands, CS&L, Finance, manufacturing, legal, procurement, regulatory, IT),
• Analyzes market, internal data and competition actions, compares results to established objectives to assure the effectiveness of promotion calendar,
• Derives actionable insights from reports to support SBM’s for the regular meetings (PMR, 16 Week, Stage&Gate presentatios, Monthly Brand Audits, etc),
• Leads creative and media agencies for Promo campaign creatives & media plans,
• Contribute & support data analytics initiatives within KazandıRio; Consumer engagement platforms, segmentation & personalization @ scale, lifetime value,
• Support partnerships & productivity projects to create incremental value into business,
• Focus on Sub sales channel promo project extensions, SPM, DISC, AFH over KazandıRio with relative teams,
• Supports Promo transformation project & KazandıRio application as a business owner. Product development, Consumer UX/UI designs & tests, Internal programs, KPI Tracking and Analytics
• Facilitates sectoral support personnel to leverage the resource.

- Bachelors Degree

- Minimum 2 years of experience in similar role

• Drive and contribute to PepsiCo Food vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation,
• The scope including those brands that are currently within the portfolio (salty snacks, confectionary) and those non-existent categories (requiring New Business development or M&As),
• Build brand and consumer value to create strong brands that cater to the needs of our consumers,
• Develop and execute marketing communication programs to drive shopper engagement and maximize conversion
• Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results,
• To develop a strong team and bench to drive the business to the longer term vision, deliver brands’ annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Stratplan initiatives (brand KPIs, share, HTP),
• Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
• Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index),
• Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
• Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar,
• Contribute to Strategic Plan,
• Manage brands’ A&M budget (deviation from target budget),
• Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms.