Türkiye'nin, Pazarlama ekiplerinin başarısını ölçümleyen ilk ödül töreni.

The Hammers ’20, Türkiye sınırları içerisindeki tüm şirketlerin pazarlama ve pazarlamayı kapsayan tüm alt bölümlerindeki (İçerikle pazarlama, SEO, mobil, gerilla pazarlama…) ekip başarısını, Türkiye’nin en değerli CMO’larının jüri değerlendirmesi ile ödüllendiren bir yarışma formatıdır.

İncele

• You will have a key role to develop and deploy category vision and strategy based on deep understanding of key growth drivers in categories, channels and clients, shopper’s understanding and insights, identifying additional source of growth both in online and offline environment.
• You will develop a triple win (L’Oréal, Retailer and shopper) strategy, adequate mix activation plan and P&L of the category.
• You will build a trustful relation with counterparts at retailer’s, gain category captaincies, monitor category projects rollout.
• You should create category selling stories based on shopper insights and researches and lead category projects in all sale channnels both online and offline
• You need to ensure customer plans are inline with company targets, category & brand strategies and track them regularly.
• You will create channel specific actions that increase category basket size & shopper penetration.
• You should manage the execution and pre/post analysis of promotions and develop best practice recommendations that improve trade investment effectiveness.
• You will contribute on brand strategies to boost market share and profitable growth.
• You need to provide shopper and customer insights to the commercial team to develop proper JBPs.

You will be responsible catalog management for distributors and customers (Top local key accounts),make joint planning and business development meetings with the merchandising team and plan & implement of activities that will increase our visibility and our sales,

You have a key role to monitor the periodic meetings with distributors with sales representatives and distributors in accordance with future goals.

• Bachelor's degree
• Min 7 years of brand management experience in FMCG sector
• Ability to work with virtual teams in a multi-functional, multi-cultural environment
• Perfect command of English
• Strong strategic mindset, creative act and solid analytical thinking
• Proactive, think & act ahead: able to project in the future
• Thinking out of the box to solve complex problems with smart & pragmatic solutions
• Ability to effectively collaborate, communicate and influence in a matrix environment
• High level of professional maturity - ability to manage up/down and strong interpersonal skills for interaction with internal/external senior leaders
• Proven examples of leadership & influencing skills
• Team management experience
• Strong time & management capability