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- Bachelor's degree
- Min 7 years of brand management experience in FMCG sector
- Ability to work with virtual teams in a multi-functional, multi-cultural environment
- Perfect command of English
- Strong strategic mindset, creative act and solid analytical thinking
- Proactive, think & act ahead: able to project in the future
- Thinking out of the box to solve complex problems with smart & pragmatic solutions
- Ability to effectively collaborate, communicate and influence in a matrix environment
- High level of professional maturity - ability to manage up/down and strong interpersonal skills for interaction with internal/external senior leaders
- Proven examples of leadership & influencing skills
- Team management experience
- Strong time & management capability
- 4 years’ university degree
- 7-8 years of experiences in marketing, sales and trade marketing
- You should have excellent communication skills in English, advanced level of MS Office Applications and B class driving licence,
- Team management experience is also important because you will have a team including two direct reports.
- Strong communication skills and negotiation skills because you will cooperate with highly passionate and innovative teams.
- You need to have strong analytical problem solving skills to analyze customer / SKU based data for category management projects and make proposals for category growth at customer
- With the desire to make a difference you will be able to develop the project as you wish,
- Do not worry, when you take the initiative for the world's most prestigious products, you'll witness how beauty can changes our lives,
- So, if you've ever wanted to be on a team that's focused on learning at a blistering pace, we want to get to know you.
- Deliver strong Brand/Platform performance across TR per key business target (revenue, volume, share, brand KPIs)
- Implement global brand strategy localization & execution
- Ensure consistency of the brand strategy and the brand's fundamental elements
- Define annual marketing calendars keeping alignment with all key stakeholders
- Lead innovation pipeline with cross-functional teams, as well as leveraging globally existing innovations for TR business
- Ensure flawless delivery for brand programs – i.e. Innovation, Activation, working closely with cross-functional teams:
- Internal: R&D, Finance, Procurement, Insights, Commercialization, Sales, Trade, Promotions, etc.
- External: Digital, SM, Media, PR, Activation, Insights agencies, etc
- Collaborate with commercial teams, for both planning short & mid terms initiatives, and aligning on flawless execution of initiatives
- Help identifying new opportunities to drive growth
- Influence related teams for excellent execution of key taskforce initiatives
- Manage and track budget accordingly and drive efficient spendings
- Take people & planet+ iniatives as to move further in PepsiCo culture
- Manage xfunctional team and develop peers & direct report
- University graduate
- Preferably 2 years of functional experience within key account management
- Excellent command of English and Turkish
- Good command of Windows applications
- Strategic thinking skills
- Selling capability, negotiations
- Ability to cope with a multitask environment
- Executional excellence
- Military service completed for male candidates
- Driver Licence (B)
- Delivering revenue, volume and share goals for the company,
- Extensive analysis to understand customer business drivers, support identifying future growth initiatives and making necessary preparations for annual top-to-top meetings,
- Communicating of annual agreement in-store execution details to sales field,
- Planning and implementation of promotions and insert activities, including supply chain coordination,
- Develop effective account activity calender communication tool with sales field in order to secure excellent in-store execution of activities,
- Conduct frequent market visits to identify in-store execution opportunities,
- Measure, monitor and report key accounts activities,
- B2B Utilizations to evaluate consumer pull, activity performance, new product performance and take actions when necessary,
- Work with related commercial and support functions to drive account specific initiatives,
- Responsible to track&monitor customer’s activity and discount budget and ensure actual spend will remain within plan.
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