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  • Ensure to deliver Multi-Channel and future growth agenda through Go to Market (GTM) projects
  • Support GTM Turkey partner of ESSA CoE team for comprehensive analysis to identify the opportunities
  • Prepare future benchmark studies
  • Share best practices & transformational projects with other BUs
  • Support to enhance distributor inventory management model for distributors
Gülsüm Orbay
Gülsüm Orbay
SPM and Health & Beauty Channel Business Development Director, Unilever
  • A Bachelor's Degree; major in industrial engineering, business administration, economy, statistics
  • Internships in market research or CRM is a plus
  • Advanced English skills to be able work at regional level
  • Strong MS office capabilities, experience in Macro writing and other programming language is a plus.
  • Strong analytical skills, able to synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights
  • Good communication and presentation skills to be able to clearly distil a lot of complex data and information into actionable insights for the marketing/business.
  • Strong drive for results, a proven self-starter who thrives on a broad remit
  • Persistence when facing challenging situations
  • Develop initial project plans defining implementation schedule, scope and all project milestones
  • Ensure sales forecast accuracy by following and challenging sales team targets, on baseline promotions and launches
  • Develop deep customer knowledge on supply rules and policy, timelines, stock equation and creates environment for better sales planning
  • Anticipate on possible sales fluctuations interacting with sales team
  • Aggregate the total sales forecasts, then analyze all available facts and figures to identify potential gaps
  • Communicate objective feedback supported with analysis, proposes adjustment to key stakeholders (Sales, Supply Chain, Finance, Trade Marketing, Marketing) and validates the sales forecasts
  • Contribute to Forecasting Process of the company in cooperation with Demand Planning and Marketing Teams